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CANADIAN MARKETING IN ACTION
 

CANADIAN MARKETING IN ACTION

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Canadian Marketing in Action has equipped students to enter the Canadian business world and put theory into practice. This book focuses on essential issues that are shaping contemporary marketing practice. Among these issues are customer relationship management (database management techniques and customer retention strategies); electronic commerce and Internet-based marketing practices; strategic alliances and partnering among companies; socially responsible marketing; the impact of technology on marketing strategy; and integrated marketing communications.
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Last Updated: 23 Feb 2008 17:04:52 PST home  |  about  |  terms  |  contact
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